>> search engine optimization. it's right now especially this 2013 now it mainly does social media marketing, so, you know, there's a lot of facebook likes and twitter followers and, you know, even google plus. just about everything that social media marketing on there that you can buy and sell. melissa: so does that mean that you find -- you know, people might come and meet on your sites who are looking for, you know, i want 5,000 new twitter followers, and somebody will say i can invent those people for you? are they all fake? >> well, and that's what happens commonly, people will contact me before and say i've been on your site, and i've seen what's going on, and business owners will say, you know, i've heard that buying followers is the thing to do, and what do you think? i'm trying to grow my business, and so i'll tell them, you know, first of all, if you're going to buy twitter followers, they're going to be fake. i mean, these are just facts. and so they -- then they say, well, i don't know if i want fake. a